Hello, and welcome to this mini-series about:
The 10 Steps Creating a Thriving Coaching Business
Step 2: WHAT RESULT CAN YOU CREATE FOR YOUR CLIENTS? (NICHE)
Many coaches struggle picking a niche, and understandably so, because, as an expert coach, you can help people change in any direction they desire.
Eventually, you will realize that to get more than the occasional clients, you need to pick a niche to start with.
Consider it like “dating a niche”...
General large niches to start the narrowing down process are:
- Business Coaching
- Life and Health Coaching
- Relationship Coaching
- Parenting Coaching
Of course, you can subdivide those in many narrower segments, and you need to do that if you want to succeed as an online coach.
If you can’t decide, you may want to consider starting as a “Success Coach” or a “Rapid Results Coach” until you know where your skillset and interest fits most.
The tighter and narrower, the easier to start with.
You can expand your niche later.
For example, I recommend picking something measurable e.g. business growth, $$$, weight loss in lbs or kilos or any measure of success you can deliver on.
Focus on the transformation you can help your ideal clients to achieve.
Ask yourself:
What niche would best align with the intention and intuition of my soul?
Fitness, great looks, happy kids, happy marriage are still easier to work than something intangible like happiness, inner peace etc.
How long will it take to help an average client experience the transformation the desire? (6-12 months)
➢ at this step, it’s time to create your LinkedIn and other Social Media profiles (Facebook and Instagram are still the most important ones.)
Don’t worry if it is not perfect, you will edit them several times
In our next article we will talk about Step 3...
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