Hello, and welcome to this mini-series about:
The 10 Steps Creating a Thriving Coaching Business
Step 10: Enroll them into Your Program
Finally, it is time:
If they seem like a suitable prospect, the interaction so far has been positive, invite them to your named enrollment call (takes at least 45 min).
You can use a very specialized message and thank them for the previous meeting or call and/or you can offer them a gift – a course or if needed you can consider offering them a regular full coaching session for free to help them with one specific (small) issue.
Then send them your booking link and follow up.
In the enrollment call, agree on the conditions and the payment, then take payment and start coaching.
What you need in this phase:
➢ online scheduler (e.g. calendly, acuity)
➢ maybe a paid LinkedIn account to be able to search better (they offer a free 4- week trial)
Once you have a baseline of paying clients, it is time to take it to the online web – domain, website, lead magnet, email marketing, advertising etc.
Once the basic landing page works and converts, it is time to build funnels and to scale.
Most coaches (don’t feel bad, I have done it, too) start at some point in the middle and try to work it backwards…
That lead to having to go back and forth several times until it works, unless you are very lucky (I wasn’t…).
Lots of wasted time, money and heartache…
Want to learn more?
In our next article we will talk about a few more tips...
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