10 Steps to a Thriving Coaching Business-Step 9 

 July 11, 2024

By  Dr. Christine Sauer

Hello, and welcome to this mini-series about:

The 10 Steps Creating a Thriving Coaching Business

Step 9: Build a Relationship:

Never forget: People love to talk about THEIR problems and challenges as well as THEIR interests and achievements.

It is easy (and I have done it many times) to fall into the rut of talking about yourself and trying to prove why you are the best person to work with.


Let the client do at least 70% of the talking and practice empathetic listening.

Relationship building often takes the longest time, often 8-12 touch points, before the clients feel comfortable to start working with you.

When the time is right, offer the enrollment session…

A free conversation, strategy session or similar that has a powerful results-oriented name will attract them to you and they will want to speak with you.

If they seem like a suitable prospect, answer one message with a personalized video (use a free https://www.loom.com/ account), or try audio messages.

Initiate a friendly conversation and at some point (after 2-5 messages) offer them a free named session of 30 min to meet and to learn more about each other

In our next article we will talk about Step 10...

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Meet Dr. Christine today and see for yourself if she is right for you to help you to start and grow your health or wellness coaching business

About Dr. Christine Sauer

Dr. Christine Sauer is a German-trained certified life coach, certified health coach, physician, naturopath, and educator, living in Canada since 1996.
After personal "lived experience" with severe mental health issues she experienced first-hand the benefits and challenges of our mental health system and psychiatric medications and then the benefits of good life and health coaching including facilitation of lifestyle and nutrition changes, weight loss coaching, mental health coaching, habit change management, spiritual coaching, bibliotherapy, journaling, leadership training, sales and marketing training and much more...
After regaining her own mental health, systematically and slowly withdrawing from her psychiatric medications and rehabilitating her brain health, she now is dedicated to sharing her knowledge and experience with others and promote excellence in the health and life coaching profession.
She is a #1 bestselling author, TEDx speaker and loving human being.
She is a passionate educator and coach on all things "brain" "body", "mind" and "soul" and a fellow traveler on our journey through life on this planet.
She learned a lot, and she is excited to share some of her insights with you in the hope that these – and the action steps resulting from them – will assist you in your own journey to a better life and success in all your endeavors.

Dr. Christine Sauer
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