The Art of Soulful Selling for Health & Wellness Coaches 

 January 24, 2024

By  Dr. Christine Sauer

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The art Of soulful selling - an Important Practice 

for health and wellness coaches 

Selling is often seen as a "dirty word" in the health and wellness industry. 

Many coaches and practitioners feel uncomfortable or even guilty about promoting their services and asking for money.

They may worry that they are being pushy, manipulative, or unethical.

They may also struggle with self-doubt, fear of rejection, or lack of confidence. 

However, selling is not only necessary for the survival and growth of your business, but also a way of serving your clients and making a positive impact in the world.

Selling is not about convincing or coercing people to buy something they don't need or want. It's about connecting with your ideal clients, understanding their needs and desires, and offering them a solution that can help them achieve their goals and improve their well-being. 

Selling can be done in an artful way, a way that is authentic, respectful, and aligned with your values and mission. 

This is what I call the art of soulful selling.

What is the Art of Soulful Selling?

Soulful selling is not a technique or a formula, but a mindset and a skill that can be learned and practiced.

In this blog post, I will share with you some of the principles and strategies of soulful selling that can help you grow your health and wellness business without compromising your integrity or losing your passion. 

Soulful selling is a way of selling that honors your integrity, authenticity, and compassion. It is not about manipulating or convincing people to buy from you, but about connecting and communicating with them in a way that serves their needs and desires.  

By applying the principles of soulful selling, you will be able to attract and retain your ideal clients, increase your income and impact, and enjoy the process of growing your health and wellness business. 

Consider enrolling in our Soulful Leaders Academy and/or take the “The Art of Soulful Selling” course.

 1. Know your why

Before you start selling anything, you need to have a clear vision of why you do what you do and who you serve.

  • What is your purpose? 
  • What is your message?
  • What is your unique value proposition?
  • How do you help your clients transform their lives? 

Having a strong why will help you communicate your passion and enthusiasm to your prospects and inspire them to take action.   

2. Know your ideal client

Not everyone is your client, and that's okay.

You need to focus on attracting and serving the people who are most likely to benefit from your services and resonate with your style and approach.

To do that, you need to create a detailed profile of your ideal client, including their demographics, psychographics, challenges, goals, motivations, fears, objections, preferences, etc.

The more you know about your ideal client, the easier it will be to craft a compelling marketing message and offer that speaks directly to them. 

3. Know your offer 

Your offer is not just what you do or what you sell, but the value and the outcome that you provide to your clients.

Your offer should be clear, specific, relevant, and irresistible to your ideal client.

It should also be differentiated from other similar offers in the market.

  • What makes your offer unique? 
  • What makes it better or different?
  • Why should someone choose you over someone else? 

4. Know your numbers

Selling is not only an art but also a science.

You need to have a clear understanding of the numbers behind your business, such as your revenue goals, expenses, profit margins, conversion rates, etc.

You also need to know how to price your services in a way that reflects your value and attracts your ideal clients.

Pricing is not only a financial decision but also a psychological one.

It affects how you perceive yourself and how others perceive you.

It can also influence the quality of your clients and the results they get. 

5. Know how to build rapport and trust

People buy from people they know, like, and trust.

Therefore, one of the most important skills in selling is building rapport and trust with your prospects.

Rapport is the feeling of connection and harmony that you create with someone else.

Trust is the belief that someone is reliable, honest, competent, and caring.

To build rapport and trust, you need to use effective communication skills such as listening actively, asking open-ended questions, showing empathy, using positive body language, mirroring, matching, etc. 

6. Know how to handle objections and close the sale

Objections are not rejections; they are requests for more information or clarification.

They are an opportunity to address any concerns or doubts that your prospects may have before making a decision.

To handle objections effectively, you need to acknowledge them, empathize with them, answer them confidently, and ask for feedback.

To close the sale gracefully, you need to ask for the sale clearly and directly without being pushy or aggressive.

You also need to overcome any fears or limiting beliefs that may hold you back from asking for the sale. 

7. Know how to follow up and nurture relationships

The sale is not the end of the relationship; it's the beginning of a long-term partnership with your client.

You need to follow up with your clients regularly to ensure their satisfaction, provide support, ask for feedback, offer additional value, upsell or cross-sell other services or products that may benefit them further etc.

You also need to nurture relationships with prospects who are not ready to buy yet by providing valuable content, staying in touch, offering incentives, etc.   

Soulful selling is not only a way of growing your health and wellness business , but also a way of expressing your true self and fulfilling your potential.

By applying the principles and strategies of soulful selling , you can attract more clients , make more money , and make a bigger difference in the world. 

Consider Enrolling in our Soulful Leadership Academy.

You will receive our online course:  "The Art of Soulful Selling" as Bonus and much more...

To learn more and enroll, click the button below and register for upcoming sessions:

About Dr. Christine Sauer

Dr. Christine Sauer is a German-trained certified life coach, certified health coach, physician, naturopath, and educator, living in Canada since 1996.
After personal "lived experience" with severe mental health issues she experienced first-hand the benefits and challenges of our mental health system and psychiatric medications and then the benefits of good life and health coaching including facilitation of lifestyle and nutrition changes, weight loss coaching, mental health coaching, habit change management, spiritual coaching, bibliotherapy, journaling, leadership training, sales and marketing training and much more...
After regaining her own mental health, systematically and slowly withdrawing from her psychiatric medications and rehabilitating her brain health, she now is dedicated to sharing her knowledge and experience with others and promote excellence in the health and life coaching profession.
She is a #1 bestselling author, TEDx speaker and loving human being.
She is a passionate educator and coach on all things "brain" "body", "mind" and "soul" and a fellow traveler on our journey through life on this planet.
She learned a lot, and she is excited to share some of her insights with you in the hope that these – and the action steps resulting from them – will assist you in your own journey to a better life and success in all your endeavors.

Dr. Christine Sauer
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