Hello, and welcome to this mini-series about:
The 10 Steps Creating a Thriving Coaching Business
Step 6: CREATE A ROUGH OUTLINE OF YOUR MESSAGE
This will let your target market know who you are and what you do.
Keep it as short and poignant as you can.
If your message appeals to your market, they will be attracted to you.
If there is a mismatch, you will not hear from them.
Here is a common template (or Elevator Pitch):
I help [target market] to [end result] by [your special sauce that leads to the desired transformation] Example: I help [military veterans] to [create a loving marriage/relationship again after returning from long-term absence] by [helping them to integrate traumatic experiences into their civil life, and reconnecting with their intuition, spirituality and inner self]
In our next article we will talk about Step 7...
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