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10 Steps to a Thriving Coaching Business-Step 4 

 July 10, 2024

By  Dr. Christine Sauer

Hello, and welcome to this mini-series about:

The 10 Steps Creating a Thriving Coaching Business

Step 4: CREATE YOUR AVATAR

Create a “juicy” description of your ideal clients, with all details, pick an image (google).

Then imagine in as much detail as you can: Are they male/female or something else?

  • What are they doing right now? 
  • Where do they live?
  • How do they live?
  • Who do they spend time with?
  • How do they feel?
  • What do they like and dislike?
  • What hobbies do they have?
  • What do they do every day? 

and much more...

➢ Visualize having a conversation with these people.

➢ How does it feel? How does this align with your intuition?

➢ Write down a description of your ideal client in as much detail as you can.

Create a rough outline of your program and the ways you will get the clients the results

Step 4a (optional, if you are serious of taking this to greatness): Buy a domain with your name (if possible, a .com, but if it is taken, other extensions work or, if you have a common name, get something very similar to your name or something related to what you want to do)

➢ what you need to have in this phase:

e.g. a free google account or free Microsoft account for email

Now you are ready to enter the TESTING phase...

In our next article we will talk about Step 5...

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Meet Dr. Christine today and see for yourself if she is right for you to help you to start and grow your health or wellness coaching business


About Dr. Christine Sauer


Dr. Christine Sauer is a German-trained certified life coach, certified health coach, physician, naturopath, and educator, living in Canada since 1996.
After personal "lived experience" with severe mental health issues she experienced first-hand the benefits and challenges of our mental health system and psychiatric medications and then the benefits of good life and health coaching including facilitation of lifestyle and nutrition changes, weight loss coaching, mental health coaching, habit change management, spiritual coaching, bibliotherapy, journaling, leadership training, sales and marketing training and much more...
After regaining her own mental health, systematically and slowly withdrawing from her psychiatric medications and rehabilitating her brain health, she now is dedicated to sharing her knowledge and experience with others and promote excellence in the health and life coaching profession.
She is a #1 bestselling author, TEDx speaker and loving human being.
She is a passionate educator and coach on all things "brain" "body", "mind" and "soul" and a fellow traveler on our journey through life on this planet.
She learned a lot, and she is excited to share some of her insights with you in the hope that these – and the action steps resulting from them – will assist you in your own journey to a better life and success in all your endeavors.

Dr. Christine Sauer
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