Hello, and welcome to this mini-series about:
The 10 Steps Creating a Thriving Coaching Business
Step 3: WHO NEEDS THIS RESULT? (TARGET MARKET)
The question here is:
Who needs your services the most?
Which group of people will get the best results?
This is called your target market.
Your imaginary ideal client is called your Avatar.
Ask yourself:
- Who is my ideal client?
- What are their characteristics?
- What are they currently doing for work?
- What are their circumstances?
- How does their day look like?
- Where can I find them (local, or where are they hanging out online)?
In our next article we will talk about Step 4...
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